Feeling Crowded Out Online? Escape the Social Media Hamster Wheel and Find Your Space in Search
If the online space is feeling crowded – let me tell you, it’s not – not in the Search Engine space
Ever scroll through your Instagram feed and think, “Ugh, another life coach with a pastel-themed feed and inspirational quotes?” Fuck “Motivation Monday” – although perhaps it works… it always gave me the motivation to log off socials and go and do something more productive instead. 😉
The online space can feel like a crowded party where everyone’s vying for attention and you feel like you’ll never get off the social media hamster wheel. But here’s the secret: it’s not actually that crowded… at least, not where it really matters.
The Social Media Illusion
Social media has a low barrier to entry. Anyone with a smartphone and a Wi-Fi connection can set up a profile and start posting. This creates the illusion of a saturated market, where everyone’s shouting from the rooftops – never mind the fact it rarely comes across as “authentic” – it’s absolutely trashing your mental health – and when your mental health isn’t doing great – then it’s impossible for your business to do well either.
Thing is: most of that noise is just that – noise. Just annoying fleeting, superficial substance-lacking noise parroted by long-term doom-scrollers avoiding doing the hard work of business building…
The Search Engine Oasis
Now, let’s shift our focus to the search engine space. This is where the real magic happens – and it’s grossly under-utlised by the majority of coaches and service providers in the online space. When you’re bored with the circus of social media marketing – turn your attention to the search engine space – because this is where people go when they’re actively looking for solutions, answers – and expertise.
And guess what? It’s not nearly as crowded as you might think.
Why the Search Engine space is open for play
Because creating a strong SEO presence requires more than just a catchy bio and a few pretty pictures or paid-for templates. It requires strategy, effort and a commitment to providing real value with a sustainable approach to organic marketing.
Marketing Without Social Media: Your Ticket to a Less Crowded Space
If you’re tired of battling for attention in the social media arena, it’s time to explore the wide-open spaces of search engine optimization (SEO).
Here’s how to escape the social media scramble and find your own corner of the internet:
Embrace the Power of Keywords: Keywords are the words and phrases people use to search for information online. By strategically incorporating relevant keywords into your website content, you’ll attract people who are actively looking for what you offer.
Create Content That Converts: Ditch the fluff and focus on creating valuable, informative and engaging content that answers your audience’s burning questions. Think blog posts, articles, videos, and downloadable resources that provide genuine value and establish you as an expert. And when I say valuable downloadable resources – I do not mean another stupid PDF where someone is supposed to fill in the blanks. If they knew the bloody answers they wouldn’t be asking!
Optimize Your Website: Make sure your website is technically sound, user-friendly, and easy for search engines to understand. This includes optimizing your website’s structure, meta descriptions, image alt text, and other on-page elements. You can grab 3 Super Simple SEO wins here.
The Benefits of Escaping the Social Media Madness
Attract Qualified Leads: SEO brings you clients who are actively searching for your services, not just passively scrolling through their feed.
Build Authority and Credibility: Ranking high in search results positions you as an expert in your field and a trusted source of information. After all – why would you trust a business which doesn’t appear to take their online presence seriously enough to have a decent website?
Create a Sustainable Marketing Strategy: SEO provides a long-term solution for attracting clients and growing your business organically. It’s not a fly-by-night answer – or 10 seconds on Canva. But then the results don’t disappear after 20 minutes or with the scroll of a thumb.
Focus on What Matters: Free yourself from the constant demands of social media and focus on what you do best: serving your clients and building your business.
The Bottom Line
The online space might seem crowded, but there’s plenty of room to breathe in the search engine world. By embracing SEO and ditching the social media scramble, you can create a thriving online presence that attracts your ideal clients and allows you to shine.
Ready to escape the noise and find your own space online? Let’s have coffee!
