Stop the Scroll and Start Ranking: A Sneak Peek into 2025’s SEO Secrets

Get Seen, Not Just Liked: The 2025 SEO Playbook for Quietly Ambitious Coaches

In a world obsessed with likes and shares it’s easy to fall into the trap of thinking a big audience = big business. And if you’re an introverted coach then you can look at these big, flashy extroverts and wonder how you’re ever going to get anyone – anyone at all to sit up and take notice.

But – you need to leave the vanity metrics to the vain – and drive a business strategy that allows you to make sales your way – without the ick, without the desperation and without the social media hamster wheel making you feel like you need those ‘likes and shares’.

So let’s take a look at how introverted coaches can shine on Google without the social media song and dance.

Why SEO is Your Best Friend (Even If You Prefer Staying In):

Search Engines are changing quickly with everyone jumping on the AI bandwagon – and can I just take a moment to express my frustration that AI is all over ‘creativity’ and expression – and actually I just want AI to do the laundry… 😁

But – even though these search engines are trying to force the way we look for information – if you’re a coach, a service provider or course creator – search remains pretty much as it was. Why?

Well – people gonna people – and people are looking for definitive answers – and a definitive guide. I mean ffs – if all our worries and woes could be solved by a 2 sentence AI overview then we’d all – each and every one of us – be living right now in a state of Utopia. Wait – what?

Yep, people are still going to want the real-life insights that you as a SME (Subject Matter Expert) can provide – and this is where your quality content creation comes in to play and why people love reading it.

The more quality content you can create (with great keywords) – the higher your visibility will be – without all that “pick me” shit you see on socials.

Crafting Content That Speaks Volumes (Without Shouting):

You’ve probably already heard – but write as though you’d speak. When nerves get the better of us we tend to end up sounding really formal – well hey, I’m British so it might be genetic – but – the top tip is to write as though you were explaining something to your best friend. You want to be setting that kind of tone; friendly, casual – yet helpful and wanting to share.

AI can help when drafting out your content – but, I’m sure you’ve already seen so much AI-generated pap, you’re rolling your eyes every time you come across some badly generated, non-edited piece of written shit. So although AI doesn’t need to get completely in the bin… it’s well worth asking yourself whether AI is actually providing great content – or, whether your human input, personal experience and expertise – and take on a subject doesn’t provide greater value overall.

Ask yourself – why would a Search Engine – or a user – rate your “copy & pasted” AI content over something original?

And remember folks: Quality over quantity! One well-crafted piece of content can do wonders compared to ten half-assed ones floating aimlessly in cyberspace.

The Art of Keywords: Think of Them as Your Digital Wingwoman:

Before you start creating your content strategy, it’s vital you figure out the keywords you want to rank for – and those you realistically can rank for.

What I mean is – you’re a coach? Cool… think you’ll rank #1 for the keyword coach any time this side of never?

Not gonna happen… but, you will be able to fairly quickly (around 3 months-ish) rank for a long-tailed keyword.

What’s a long-tailed keyword?

It’s a phrase containing a minimum of 3-4 words which takes a deeper look at a topic.

For example – got a hot date planned for Saturday night and your life would be oh-so-more-complete if you had new shoes? I hear you girl… but, you’re not going to fire up Google and type “shoes” – you’re going to type “blue shoes with small heel” – that right there is the difference between a “keyword” and a “long-tailed keyword” – and that’s what’s going to make the difference to your strategy.

Keyword difficulty – is it a waste of time?

When you’re choosing your keywords, you’ll want to choose ones with a fairly significant search volume – meaning enough people are searching for this keyword – and also one with a fairly low keyword difficulty.

This means you don’t want to be putting your heart and soul into a keyword with only 10 global searches a month – and you don’t want to be trying to rank for a keyword which is totally dominated by a huge global brand.

You can rank for these high keywords in time… but unfortunately – we all gotta walk before we can run.

On-Page SEO: The Quiet Power Moves:

These are the easy tweaks you can make to ensure your website whispers sweet nothings to Google’s algorithm to make sure you’re always in its good books.

These include things such as your page structure and use of relevant headings, meta descriptions (what you’re telling Google the page is all about – without being a click-bait-y bro marketer).

It’s all the things that are within your control, like optimising your images by not serving up massive 5MB files, making sure your alt tags are place, that the code behind the page isn’t cumbersome and taking a (machine) age to load.

It’s just about making everything super-easy for the machines to ‘crawl’ (that’s when they run their little spidery electrical fingers all over your site) so they can take their spoils back to Google HQ and let the algorithms do their ranking.

Technical Excellence: Geek Out Just Enough to Be Dangerous:

The thought of a dangerous geek tickles me – Howard and Leonard on a mission? Ah well… it’s been a while since I was at engineering school – but some things are eternal – and having a fast, smooth-running website is like having a reliable car; it gets you places.

If your website doesn’t have an SSL certificate installed then the browser is going to inform your user that it’s an “unsafe website” and they’re outta there.

If your website takes more than a micro-second to load? They’re outta there – people’s attention spans are actually now below those of a goldfish – which is a pretty horrifying thought… but this is where we are at.

Caveat: If you’re selling deeply personal things or your work provides a lot of personal service then this is less relevant because your clients are smart enough to know what they need isn’t going to come in a 3-second fix.

Conclusion: Embrace Your Quiet Strengths

So there ya have it ladies, a “non-shouty” guide helping introverted coaches/creators/service providers leave all the “pick me” shite behind and use solid strategies to get found on line instead of relying solely upon fleeting popularity contests happening across various platforms (and the squawking inevitable in-fighting)…

They say that “still waters run deep” and that tends to be true within the introvert community – so remember to embrace your quiet strengths and know that your true value lies in authentic depth rather than surface-level engagement metrics.