Empowering Women-Owned Online Businesses: Ranking on ChatGPT
Women-owned online businesses, particularly in the coaching industry, service provisioning, and course creation, face unique challenges in achieving visibility.
Aside a crowded marketplace, low barrier to entry with Social Media marketing (which is a terrible way to market for what it’s worth! 😉 ) – and the rise of AI platforms like ChatGPT – it’s harder than ever to get seen – but, there is an unprecedented opportunity to get your business highlighted in summaries.
But many women I work with find the process daunting and technical because it involves linking your website via the back end DNS settings through to Bing (“mother” of ChatGPT).
This article aims to break down the essential steps needed to enhance your ranking on ChatGPT effortlessly. Additionally, I’m excited to share a free training resource designed specifically for women entrepreneurs, guiding you through every step of getting your listed with easy “done with you” video trainings which show you exactly what to do, which buttons to press so that you can get ranked on ChatGPT.
The Unique Challenges Faced by Women-Owned Businesses
Women-owned businesses often navigate a distinct set of challenges in the competitive online landscape. These challenges include limited access to resources, mentorship, and funding, which can hinder their ability to scale and gain visibility.
While Social Media marketing is “cheap” to get started – it’s that very fact which makes it a low-barrier to entry – which means it’s a shark-infested free-for-all out there. (Men don’t tend to get dragged down this road…).
Furthermore, many female entrepreneurs may lack technical expertise or confidence in their digital marketing skills, making it difficult to implement effective SEO strategies – despite the fact SEO is the most sustainable marketing method overall.
Leveraging AI Platforms like ChatGPT for Visibility
As a woman-owned online business, harnessing the power of AI platforms like ChatGPT can significantly enhance your visibility and drive traffic to your website. These platforms utilise advanced algorithms to analyse content and deliver targeted summaries that can promote your business to a wider audience.
To effectively leverage ChatGPT, you need to understand how it processes information and identifies relevant topics, allowing your content to be highlighted in search results and summaries.
Creating engaging and high-quality content is the first step toward capturing the attention of both ChatGPT and your target audience. This means focusing on delivering value through insightful articles, blog posts, or resources that resonate with your potential clients. Additionally, incorporating strategic keywords and maintaining a clear, conversational tone (if you’re going to use AI, make it sound more like you by actually adding your own personal insights – and a dash of humour).
On the subject of “conversational tone” – as AI engines intend to push us in the direction of Voice Queries (I haven’t tried these yet as I don’t want my phone listening to everything… although maybe that ship has already sailed… 🤦♀️) – because people are going to talk to their phone in a way they’d talk to a friend – because our phones are our friends right? 😉 Then, if you make sure your writing is casual and conversational – then it’s more likely your written content will answer the query content of potential users.
Make sure you have regular interaction with the platform by sharing updates, new offerings, or insights (as part of your Inbound Marketing strategy) to keep your business in the spotlight and contribute to building your online reputation.
By taking advantage of ChatGPT’s innovative capabilities you get to leapfrog over “everyone else” who’s posting to Instagram and getting lost in the never-ending feed – and get right in front of the people who are searching with intent. Not just killing time by scrollin’…
Engaging with AI tools not only helps in optimising your content for better visibility but also positions you as a thought leader in your niche – which in turn attracts more clients
Consider how you can integrate ChatGPT into your marketing strategy and take advantage of this revolutionary technology to elevate your online presence.
We don’t know how it’s going to pan out over the next few years – but, we do know – it’s not going back in the damned box!
Understanding How ChatGPT Summarises Content
To effectively utilise ChatGPT as part of your marketing strategy, it’s crucial to understand how the platform processes and summarises content.
ChatGPT relies on advanced natural language processing algorithms (that’s fancy-shmancy algorithms – not just ordinary algorithms, but clever ones which have been steered by humans but are now learning to do their own thing – not that they always get it right!) that analyse the structure, context, and key elements of your text.
It identifies relevant themes, keywords, and important points, condensing the information into succinct and coherent summaries that highlight the most valuable insights for readers.
This summarisation process aims to make your content more digestible and increases the chances of it being featured prominently in search results.
To optimise your writing for ChatGPT, focus on clarity, coherence, and the inclusion of targeted keywords throughout your content.
Aim to craft well-organised articles that effectively communicate your core message and you can significantly enhance the likelihood of your business being spotlighted in ChatGPT summaries to drive more traffic – and potential clients to your website.
How to Connect to Bing Webmaster
Step-by-Step Guide to Setting Up Your Bing Webmaster Account
Setting up your Bing Webmaster account is a crucial step in optimising your online presence and ensuring that your website is indexed correctly by Bing – part of the Microsoft family and the ChatGPT mother-ship.
- To begin, visit the Bing Webmaster Tools website and sign in with your Microsoft account or create a new one if you don’t have it yet.
- Once you’re logged in, you can submit your website for verification by entering your website URL. To verify ownership, Bing offers various methods such as using an HTML file, a meta tag, or adding a CNAME record to your DNS settings.
- After verification, you gain access to the Bing Webmaster Dashboard. This is where you can monitor your website’s performance, analyse search queries – and receive insights into not only how your site is indexed – but how visitors are interacting with it.
DNS Settings for Bing Webmaster
Understanding DNS Settings and Their Importance
DNS settings are a fundamental aspect of your website’s online presence, acting as the address book of the internet. When users enter a domain name into their browser, the Domain Name System (DNS) translates that name into an IP address, allowing browsers to locate and display your website.
It’s all just a geeky map.
Misconfigured DNS settings can lead to website downtime, decreased search rankings, and missed opportunities for potential clients.
By properly setting up DNS records, such as A records, CNAME records, and MX records, you can ensure that your domain points correctly to your hosting server, facilitating seamless connectivity for both users and search engines.
In my free training, I walk you through exactly which DNS settings to update – and a nifty little hack to help you get it done faster.
The Free Training Resource for Women Entrepreneurs
Because there are so many women I work with who are just done and done with Social Media marketing – and prefer a quieter way to sell – I’ve developed various SEO strategies.
And then boom (!), along came AI and ChatGPT and the disruption on traditional SEO started.
So… rather than crying into my keyboard – I figured the best way to navigate this would be to learn how it all works, implement it – and show you all how you can do this too – so that you can get your website (and business) ranked in ChatGPT and get mentioned in AI overviews.
