It's time to do [un]sociable marketing

Articles and ideas about GEO for female entrepreneurs to help you dominate AI search and market without socials

Escape the social media grind and embrace the power of GEO (Generative Engine Optimisation) for female entrepreneurs and women-owned businesses.

Get proven tips and strategies to rank in AI Overviews, ChatGPT responses, and future search engines – attracting qualified leads and growing your business organically.

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Frustrated female entrepreneur discovering hosting provider blocking AI bots
GEO & AI Search Optimisation

How I Discovered the AI Invisibility Crisis – And What You Must Do Now

Hosting providers are secretly blocking AI bots using sophisticated ‘AI Labyrinth’ technology, making you invisible in ChatGPT searches even when your content is brilliant. I discovered this $100k problem when a client couldn’t figure out why she never appeared in AI answers. Here’s how to detect and fix this industry-wide sabotage immediately.

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Me dramatically closing laptop and abandoning keyword research for client conversation analysis
GEO & AI Search Optimisation

The Future of Search: Why GEO Will Replace SEO

“I found my life coach by asking ChatGPT for recommendations.” When my client Sarah told me this during our strategy session last month, I knew we’d reached a tipping point. The search behaviour that built entire industries is fundamentally changing, and online businesses that don’t adapt will simply vanish.

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Busy business coach working with female clients demonstrating service business success through AI search optimisation
GEO & AI Search Optimisation

GEO for Service-Based Businesses: What Actually Works

“I wish I’d found you sooner!” That’s what Rachel told me after implementing GEO strategies for her consulting practice. In six months, she went from struggling to get noticed online to being the business AI systems consistently recommend when people ask for marketing help for women-owned companies.

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Female business coach celebrating AI search success after implementing first-person E-E-A-T content strategy
GEO & AI Search Optimisation

Why “How I Optimised” Beats “How to Optimise” in AI Search (My E-E-A-T Discovery)

After analysing 200+ AI overview appearances for women-owned businesses, I discovered something revolutionary: AI search engines don’t just evaluate expertise – they actively seek documented experience. My clients who shared first-person implementation stories appeared in AI overviews 73% more frequently than those publishing standard ‘how to’ guides.

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Female business owner taking notes in notepad while working on laptop for SEO and AI content creation
GEO & AI Search Optimisation

Content That Converts: Writing for Search Engines AND AI Systems

Traditional SEO has been all about writing for algorithms. AI systems don’t care about your keyword density because they want genuine expertise and natural conversation. Here’s how to create content that dominates both channels without compromising either.

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