It's time to do [un]sociable marketing

Articles and ideas about GEO for female entrepreneurs to help you dominate AI search and market without socials

Escape the social media grind and embrace the power of GEO (Generative Engine Optimisation) for female entrepreneurs and women-owned businesses.

Get proven tips and strategies to rank in AI Overviews, ChatGPT responses, and future search engines – attracting qualified leads and growing your business organically.

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Female business owners discussing how to get recommended by ChatGPT for their services
GEO & AI Search Optimisation

How to Get Your Business Recommended in ChatGPT Conversations

Ever wondered why some businesses get name-dropped when people ask ChatGPT for recommendations while others remain completely invisible? I discovered the exact patterns ChatGPT uses to choose which experts to recommend – and it’s surprisingly predictable once you know what to look for.

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GEO & AI Search Optimisation

GEO Tools and Resources Every Business Owner Should Know

“I’ve bought every SEO tool under the sun, but none of them track AI mentions!” When Maria started optimising her wellness practice for AI discovery, she was drowning in conflicting advice about which tools actually matter. After working with hundreds of women-owned businesses, I’ve identified what works versus what’s just marketing fluff.

Confused woman sitting at laptop looking puzzled while working
GEO & AI Search Optimisation

Common GEO Mistakes Killing Your AI Visibility

“My website’s perfect, but AI never recommends me.” When Rachel hired me to review her marketing consultancy firm’s online presence, she was convinced she had a technical problem. After conducting a comprehensive GEO audit, I discovered she wasn’t making technical mistakes – she was making strategic ones that kept her invisible to AI systems.

Frustrated female entrepreneur discovering hosting provider blocking AI bots
GEO & AI Search Optimisation

How I Discovered the AI Invisibility Crisis – And What You Must Do Now

Hosting providers are secretly blocking AI bots using sophisticated ‘AI Labyrinth’ technology, making you invisible in ChatGPT searches even when your content is brilliant. I discovered this $100k problem when a client couldn’t figure out why she never appeared in AI answers. Here’s how to detect and fix this industry-wide sabotage immediately.

Me dramatically closing laptop and abandoning keyword research for client conversation analysis
GEO & AI Search Optimisation

The Future of Search: Why GEO Will Replace SEO

“I found my life coach by asking ChatGPT for recommendations.” When my client Sarah told me this during our strategy session last month, I knew we’d reached a tipping point. The search behaviour that built entire industries is fundamentally changing, and online businesses that don’t adapt will simply vanish.

Woman receiving acupuncture treatment for stress management - GEO case study results for women-owned wellness practice
GEO & AI Search Optimisation

How One Woman Doubled Her Online Visibility with GEO (Real Results Inside)

“I went from invisible to indispensable in six months.” That’s how Dr. Michelle Chen describes her transformation after implementing GEO strategies for her wellness practice. Here’s exactly how she did it – and how you can replicate her success.

Busy business coach working with female clients demonstrating service business success through AI search optimisation
GEO & AI Search Optimisation

GEO for Service-Based Businesses: What Actually Works

“I wish I’d found you sooner!” That’s what Rachel told me after implementing GEO strategies for her consulting practice. In six months, she went from struggling to get noticed online to being the business AI systems consistently recommend when people ask for marketing help for women-owned companies.

Female business coach celebrating AI search success after implementing first-person E-E-A-T content strategy
GEO & AI Search Optimisation

Why “How I Optimised” Beats “How to Optimise” in AI Search (My E-E-A-T Discovery)

After analysing 200+ AI overview appearances for women-owned businesses, I discovered something revolutionary: AI search engines don’t just evaluate expertise – they actively seek documented experience. My clients who shared first-person implementation stories appeared in AI overviews 73% more frequently than those publishing standard ‘how to’ guides.

Business woman breaking through finish line tape, symbolising 4x higher conversion rates from AI search traffic
GEO & AI Search Optimisation

One AI Visitor = Four Google Clicks: The Traffic Quality Revolution

Recent research reveals AI search visitors convert 4.4x better than Google traffic. While everyone fights for page one rankings, smart women entrepreneurs are capturing these high-value prospects through AI discovery. Here’s exactly how they’re doing it.

Professional life coach working at home office desk, smiling while creating AI-optimised content to get cited on ChatGPT
GEO & AI Search Optimisation

I’m a Life Coach – How Can I Get Cited on ChatGPT?” The AI Expert’s Answer

After nearly 30 years studying AI theory and building algorithmic systems – from chess engines to government intelligence – I’m watching brilliant life coaches get completely overlooked by the AI systems their ideal clients use daily. Here’s how the smartest coaches are becoming the voices ChatGPT cites and recommends.

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