It's time to do [un]sociable marketing

Articles and ideas about GEO for female entrepreneurs to help you dominate AI search and market without socials

Escape the social media grind and embrace the power of GEO (Generative Engine Optimisation) for female entrepreneurs and women-owned businesses.

Get proven tips and strategies to rank in AI Overviews, ChatGPT responses, and future search engines – attracting qualified leads and growing your business organically.

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Female business coach celebrating AI search success after implementing first-person E-E-A-T content strategy
GEO & AI Search Optimisation

Why “How I Optimised” Beats “How to Optimise” in AI Search (My E-E-A-T Discovery)

After analysing 200+ AI overview appearances for women-owned businesses, I discovered something revolutionary: AI search engines don’t just evaluate expertise – they actively seek documented experience. My clients who shared first-person implementation stories appeared in AI overviews 73% more frequently than those publishing standard ‘how to’ guides.

Alex June 19, 2025

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